Saturday, January 31, 2009

Videos Are a Terrific Way to Increase Traffic to Your Site

Online Marketing is an ever changing world. It has changed from basically having a static website to now having blogs that people can comment on, social marketing sites, and videos. The main thing, the need to drive traffic to your site has not changed. This article is about what I think to be the easiest, and most profitable way of driving traffic to your site today- making videos.

YouTube is one of the fastest growing sites on the Internet today! On it, you can find useful information on just about any subject you are trying to learn about. The good thing about this is that people can be watching the useful information that YOU have to offer, whether it be about an affiliate product or a hobby that you love. The possibilities are endless! Also, with online videos people get to know you. They can see your face, and hear your voice. This begins to build trust, and trust is a very big issue with Internet marketing today. People have been scammed so much they are afraid to buy a new product for fear they will just be losing their money.

Making online videos is a very easy process. All you need is a webcam and some free space on your hard drive. If you do not have a webcam I would recommend the Logitech 9000. It runs around $100 and does a very good job. If you already have a webcam stick with it. I am sure it will do fine. When you make the video don't try to come across as a professional. Just be yourself! You are the best thing you have to offer... you are much more important than the product you are pitching. Talk to the webcam just like you are talking to your best friend. Smile, and don't be afraid to move a bit.

Make eye contact with the camera. Remember, you are just talking to your best friend! And please don't read from a script. That is totally boring, and people will not listen to you long. Also at the end of the video be sure to give your viewers a call to action. This can be to visit your website or squeeze page, what ever you prefer. Make sure that you show your website address on the video plus hyperlink your website in your description. When you hyperlink your website do it before you start your description of your video so it shows up in the box by your video and people can easily find it.

That is really all there is to it. How simple is that? Make as many videos as you want on any subject you want. The more the better! I am sure you will be pleasantly surprised at the results you will get.

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